FOR IMMEDIATE RELEASE
Crayola Experience to Open Spring 2018 in Plano, TX
The 60,000 square-foot attraction will be a new addition to The Shops at Willow Bend
PLANO, Texas – The Lone Star state is getting a huge dose of Crayola color.
The iconic family brand announced at a press conference today that it will open a Crayola Experience at The Shops at Willow Bend next spring. This is the fourth location for the popular family attraction, which also has facilities in Orlando, Fla., Mall of America in Bloomington, Minn., and Easton, Pa. – Crayola’s home since 1903.
The 60,000 square-foot concept will be a new addition to the mall, situated between the food court and Macy’s. It also will include a 5,000 square-foot retail space, The Crayola Store, which features the world's largest selection of Crayola products and unique souvenirs, such as plush and apparel.
Although best known for its crayons and markers, the 114-year-old company now has more than 1,500 proprietary products and technologies, which serve as the inspiration for Crayola Experience’s 22 hands-on activities and live entertainment.
"Crayola Experience is more than just an attraction. It’s a place where families come together to create, play and make memories that will last a lifetime,” Crayola CEO Smith Holland said. “When we visited Plano, we saw a friendly, growing, family-oriented community, and we can’t wait to be a dynamic and colorful part of it.”
At Crayola Experience Plano guests will enjoy classic experiences such as naming and wrapping their own Crayola crayon (Wrap It Up!), starring in their own coloring page (Be a Star), using their touch to bring art to 4-D life (Color Magic), creating melted wax spin-art (Drip Art) and learning how crayons are made in a live Factory Show, as well as some new experiences that will debut in Texas.
"Crayola Experience provides a genuinely unique experience that allows families to have fun together, and that speaks to the essence of our reinvention of The Shops at Willow Bend as a town center," said Scott Wolstein, CEO of Starwood Retail Partners. "This will be a gift to the young and young-at-heart of Plano and the greater Dallas metro area."
Crayola Experience will be open 365 days a year and will hire more than 200 part-time and full-time employees. It also will host private events, group trips and birthday parties. Families can buy Annual Passes, allowing them to experience the magic of color all year long.
To learn more about Texas’s newest family attraction, go to CrayolaExperience.com
To learn more about this news and Crayola Experience or to schedule an interview with someone from the Crayola team, please contact Kelly-Anne Suarez at 484-619-0633 or by email at firstname.lastname@example.org. Additional visual media available upon request. For tickets and info, go to www.crayolaexperience.com
About Crayola Experience: Discover the magic of color at Crayola’s premier and one-of-a-kind family attraction Crayola Experience! Twenty five hands-on attractions await families in Easton, Pa. — the birthplace of Crayola crayons — and Orlando, Fla. Bigger, brighter and bolder than ever, the colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. Also featuring live entertainment. To learn more, visit www.crayolaexperience.com or join the conversation at www.facebook.com/crayolaexperience
About Crayola: Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the conversation at www.facebook.com/crayola.