Crayola, the premier children’s creativity brand, and
OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both parties.
The multi-faceted relationship aims to creatively inspire the next generation of ocean explorers and aligns both organization’s goals—to educate young leaders through creativity, imagination, wonder and exploration. The partnership will include co-branded products and experiences including home adventure kits, creativity products, educational content, and the first ever takeover of Crayola’s premier family destination—Crayola Experience.
"Creating experiences that help children bring their imagination to life, learn through creativity, and build an emotional connection is in the DNA of both of our organizations,” said Victoria Lozano, Executive Vice President & General Manager of Crayola Attractions and Retail. "The OceanX collaboration will cultivate a sense of wonder for the ocean by engaging tens of thousands of children in a fun and amazing experience through the mysterious playground of the deep blue."
"Crayola and OceanX are two organizations both dedicated to pushing creative boundaries and expanding the collective imagination. We’re so excited to partner on this project inviting young explorers across the nation to discover the uncharted and largely unexplored underwater universe," said Mark Dalio, OceanX Founder and Creative Director.