Crayola Media Center

Crayola is passionate about helping parents and educators raise creatively alive children. We see a world where the inherent creativity of children is fully nurtured into adulthood, helping kids reach their full potential.

Known for our iconic Crayola Crayon, first introduced in 1903, we've inspired creativity and self expression in children for more than 120 years by creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys, digital platforms, live action and animation content, and location-based experiences that allow children of all ages to put their imagination into action.

Be sure to visit often to see what's new and exciting in the world of color, imagination and creativity.

Back By Popular Demand!

For the first time in our 122-year history, Crayola has brought back a collection of eight nostalgic fan-favorite retired crayon colors for a limited time: Dandelion, retired in 2017, Blizzard Blue, Magic Mint and Mulberry, retired in 2003, and Orange Red, Violet Blue, Lemon Yellow and Raw Umber, retired in 1990.

An assortment of Limited Edition Crayola products are available throughout 2025 at most national retailers. Crayola also is partnering with key licensees who will offer custom programs and products inspired by the Limited Edition colors.

Limited Edition

Crayola Galleries & Media Assets

Browse Crayola visual resources, creative materials and digital content!

Holiday Play

Spark creativity with exciting holiday gift giving collection featuring new toys, crafts, and fan favorites bound to inspire children of all ages. From toddlers to tweens, Crayola is creating a fun, colorful, and unforgettable holiday season.

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Crayola Products Media Portal

Visit our archive of informational fact sheets, images and videos categorized by year highlighting new, trending and fan-favorite Crayola products.

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Back-To-School

Prepare kids for a successful and creative school year with a variety of colorful products that help them express themselves. It wouldn't be Back-to-School season without the classic crayons, markers, and colored pencils along with some exciting twists on those "must have" backpack items!

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Summertime Creativity

Put imagination into action this summer at home or on-the-go, inside or outdoors with mess-free coloring from Color Wonder, Washable Sidewalk Chalk, and more.

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Campaign for Creativity

Crayola believes creativity—putting imagination into action—is critical to helping everyone reach their full potential. This belief is the foundation for the brand’s advocacy initiative: Campaign for Creativity.

Known for sparking the imagination and inspiring creative self-expression for more than 120 years, Crayola is uniquely positioned to lead the transformation of how society values creativity and reinforce the crucial role that parents play in nurturing creativity in their children.

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What's Trending

Keep up with the latest creative trends.

What's New: Colourwhirls!

Rip ‘Em, Spin ‘Em, and dive into the thrilling world of Colourwhirls - where spinning tops clash in a whirl of color, each spin creating a unique piece of art. This innovative toy is taking creativity to a whole new level.
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Crayon Character Tour

Get ready for an immersive experience celebrating creativity, color and the limited-time return of retired fan-favorite crayon colors and the characters bringing those colors to life at Crayola Experience.
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First-of-its-Kind: Crayola App Collab with Smithsonian

Creativity never stops, especially when you're on the go! Our collaboration with the Smithsonian make learning fun and colorful!
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Contact Us

If you are interested in working with Crayola, or have questions for us please use the appropriate option below and we will get back to you as soon as possible! Have a colorful day!

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Crayola Media Center

Back By Popular Demand!