Kubota Tractor Corporation and Crayola announced a partnership to inspire the next generation of business owners, builders, farmers, do-it-yourselfers, and leaders by highlighting the unique and creative role that machines play in building and shaping communities. The national partnership offers families across the country an immersive, interactive event touring Crayola’s hands-on family attractions; a special edition Kubota Coloring & Activity Book; classroom activities and educational content; and at-home crafts. The limited-time engagement will travel to Crayola Experience’s five locations throughout the country: Orlando, Fla. (May 17-June 18); Mall of America/Bloomington, Minn. (June 30 -July 21), Easton, Pa. (Aug. 2-Sept. 12); Plano, Texas (Sept. 27-Oct. 31); and Chandler, Ariz. (Nov. 15-Jan. 9). Kubota will also launch an online learning destination, KubotaCountryKids.com, for kids and grownups alike in June 2022.
“Our collaboration with Kubota allows us to create an amazing opportunity for thousands of children to learn through creativity how equipment is used to design and build the world around us,” said Victoria Lozano, executive vice president & general manager of Crayola attractions and retail. “Kids will have fun using their imagination, creativity, and problem-solving skills—along with Kubota machines—to bring to life the colorful community of Crayonville and discover how they can build a better future.”
“We are proud of the important part our dealers and equipment play in farming and food production, in building and maintaining our communities, and in enhancing our overall way of life,” said Todd Stucke, senior vice president of marketing, product support and strategic projects for Kubota Tractor Corporation. “This marks our 50th year in the U.S., powering and empowering the American dream through bright orange equipment, and our partnership with Crayola is a new and engaging way to highlight how communities have helped us become one of the leading equipment manufacturers in the U.S. Our hope is to inspire creativity and learning for the next generation to help kids see what’s possible when we all work together to better our towns, cities and countrysides.”
Want our full Partnership Press Release? Reach out to Connie Walker!