Crayola Experience Opens Wednesday to Fanfare, Crowds
CEO Mike Perry and officials spoke at the ribbon-cutting event; Orlando attraction now open to public
ORLANDO, Fla. – Crayola Experience, Orlando's newest and most colorful family destination, opened today to a cheering crowd of officials and hundreds of guests at The Florida Mall.
Crayola Experience Orlando's General Manager Scott Poling served as a master of ceremonies for the 9:45 a.m., ribbon-cutting, held in front of the facility's main entrance. The exterior, which features a football-field sized bright yellow mural adorned with Crayola characters in various states of mischief, is an art piece in and of itself and can be seen from the city's Beachline Expressway.
Crayola first dipped its paintbrush into the attractions industry in 2013, when the company re-imagined Crayola Experience's hometown facility in Easton, Pa. - the home of Crayola crayons since 1903. The attraction now welcomes hundreds of thousands of guests annually, and the company expects to host even greater numbers in its new 70,000 sq.ft. facility in Orlando. Although best known for its iconic crayons and markers, the company has more than 1,500 proprietary products and technologies that have changed the way kids create and play.
At the ribbon-cutting, Congressman Daniel Webster (R-FL), State Rep. Victor Torres (D-Orlando) spoke of the brand's heart, thanked Crayola for its job creation and described how it will resonate not only with tourists, but with the family-rooted Central Florida community, while The Florida Mall's General Manager Brian Hanson noted how the attraction will enhance the mall's clout as a destination in its own right.
But at its core, this attraction is about "sparking and enlivening the creative spirit in the heart of children and - yes - adults, too," Crayola's President and CEO Mike Perry said to the crowd. "For 112 years, we've been creating boxes - crayons, pencils, markers and paints - that enable kids to have these crucial, creative experiences. This is all of that, times a thousand. It's a larger than life expression of what this brand is all about. Creativity helps kids see beyond simply what is to what can be, and that's a beautiful thing in the life of a child."
The adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. With 25 hands-on attractions and live entertainment guests will do everything from name and wrap their own Crayola crayon (Wrap it Up!), star in their own coloring page (Be a Star), paint with melted wax, bring their coloring page to life in 4-D and animate it with their touch (Color Magic) and learn how crayons are made in the live Factory Show. Crayola Experience also is home to The Crayola Store, which has the world's largest selection of Crayola products and unique souvenirs, such as plush and apparel.
And with a count of 8 - in honor of the iconic Crayola crayon box of 8 - the yellow, crayon-label ribbon was cut and Crayola Experience Orlando opened to the public.The attraction is open daily. For information, hours and tickets, visit crayolaexperience.com
To learn more about this news and Crayola Experience or to schedule an interview with someone from the Crayola team, please contact Kelly-Anne Suarez at 484-619-0633 or by email at firstname.lastname@example.org. Additional visual media available upon request. For tickets and info, go to www.crayolaexperience.com
About Crayola Experience: Discover the magic of color at Crayola’s premier and one-of-a-kind family attraction Crayola Experience! Twenty five hands-on attractions await families in Easton, Pa. — the birthplace of Crayola crayons — and Orlando, Fla. Bigger, brighter and bolder than ever, the colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. Also featuring live entertainment. To learn more, visit www.crayolaexperience.com or join the conversation at www.facebook.com/crayolaexperience
About Crayola: Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the conversation at www.facebook.com/crayola.