Crayola Experience Announces New Attraction: Adventure Lab

Date: 07/07/2017



For Immediate Release:

Contact: Jackie Vasquez / Crayola Experience
407.717.0990 ,

Crayola Experience Announces New Attraction: Adventure Lab
This completely immersive experience puts guests in charge as they solve a series of challenges


ORLANDO – The lab’s in colorful trouble and it’s up to you to save the day!


Adventure Lab, an all-new, completely immersive and hands-on attraction at Crayola Experience will debut later this month at the Florida Mall location. In this unique experience, guests enter Crayola’s Color Lab only to find it’s in all shades of trouble thanks to several mischievous crayon characters.


With the help of a “magic” tablet guests embark on a series of digital and physical quests, accompanied by Crayola personalities Denny, Rod, Scarlet, Orchid and Gus. Of course, these playful crayons – Denim, Goldenrod, Scarlet, Orchid and Asparagus – sometimes help but often hinder their efforts.


Each visitor to the Lab will be given three challenges. This can be anything from jumping across a river of melting rainbow wax to uncovering an ancient recipe for the color Moonglow or – in an adventure reminiscent of “I Love Lucy’s” famous chocolate scene – grabbing chunks of crayon wax off a speedy conveyor belt. Because there are 15 adventures in total, it’s a whole new experience every time.


“Much like the fictitious scientists in our Adventure Lab, we are always experimenting with new ways to inspire our guests,” Senior V.P. and G.M. of Crayola Attractions and Retail Victoria Lozano said. “Adventure Lab is the first of its kind for us. It’s an attraction that truly puts kids in a world that’s part fantasy and part reality, and we can’t wait to see them explore it!”


Adventure Lab will be located beside Activity Studio. The experience promises to be fun for kids of all ages and will be a permanent addition to the popular attraction, which also celebrates its 2nd birthday in July.


Renderings available for download here.




Regular admission to Crayola Experience is $22.99 at the door or $19.99 online. Children under 3 are free. For tickets and info, go to


About Crayola Experience: Discover the magic of color with 26 hands-on attractions. More than 70,000 square feet of wonderful, whimsical adventures await your family at this one-of-a-kind attraction located at the Florida Mall in Orlando, Florida. The brand also has locations in Easton, Pa. and Mall of America (Bloomington, Minn.) Bigger, brighter and bolder than ever, the colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. Also, featuring live entertainment. To learn more, visit or join the conversation at